Isabel Rubio photo

Isabel Rubio

Executive Director
Hispanic Interest Coalition of Alabama


A seasoned nonprofit professional with over 20 years’ experience working in low income communities, predominantly immigrant Hispanics, Ms. Rubio is a native of Mississippi and a second generation Mexican American. Born in 1965, she was greatly influenced by the change brought to Mississippi by the struggle for Civil Rights. She earned degrees in History (BA – University of Southern Mississippi) and Social Work (BSSW – University of Alabama Birmingham) and worked in the field for 8 years in the greater Birmingham area. She was moved to found the Hispanic Interest Coalition of Alabama (¡HICA!) in 1999. Ms. Rubio has served as Executive Director since 2001.

¡HICA! is a nonprofit organization that educates and empowers Alabama’s Hispanic community through its educational, leadership, community development, and advocacy work. The organization was the lead plaintiff in the civil rights lawsuit stemming from Alabama’s passage of HB56 in 2011, the harshest immigration law in the nation. ¡HICA! has engaged thousands of Hispanics across Alabama to increase opportunities and, as the only Latino serving organization in Alabama, is a bridge builder with many local, regional and national organizations. ¡HICA! is a United Way of Central Alabama partner and affiliates of the National Association for Latino Community Asset Builders (NALCAB), UnidosUS, Catholic Legal Immigration Network, Inc., (CLINIC), and ASISTA.

Ms. Rubio is widely recognized for her work and has received the Southern Christian Leadership Conference’s HALO Award, UAB College of Arts and Sciences Alumni Service Award, and the Best in Minority Business Awards. She serves on many boards including the Alabama Business Charitable Trust, Building Alabama Reinvestment (BAR), Regions Financial Corporation Diversity Council, LiftFund CDFI Advisory Board, Vice Chair for the National Association for Latino Community Asset Builders (NALCAB), and Treasurer for ASISTA. She served two terms on the Board of Directors of UnidosUS.

Ms. Rubio is mom to Amanda, Sofia, lots of cats and her horse Crown. She loves spending time outdoors.